Memorable Quotes/Taglines From Horror Films

In this blog I will be constructing some market research of well know/memorable horror film quotes and taglines.

From this market research I have been able to find out how to make a horror movie memorable, I discovered that the most effective taglines/quotes were using question or directly addressing the audience or they were creating questions/mystery for the audience. For my trailer I would like to use what I have learnt by adding a piece of dialogue that sticks with the audience. For my poster I would also like to create a memorable tagline that implements element of my plot and interacts/effect the audience causing them to ask questions.     

Research Rationale

When moving onto research for my horror trailer, poster and magazine cover I began to think about the target audience I wanted to aim my products at. Upon further thought I discovered the ‘bbfc’ age rating of 15 was most suited to both the genre and me, as I would be able to show more scenes of violence/horror and be able to reach many people from this age group. For my Research into horror films I will be creating four Blog posts. Two of the posts will be on marketing research and the other two on Audience research.

The first marketing research I will be doing is a famous horror quotes blog post; this will help me to see what elements are used to draw an audience in and how these iconic lines are marketed. For this blog post I will create an online moodboard that incorporated the original line and the effect it had. For the second market research I will be looking at the villains/monsters of horror in the recent years, and assessing how effective they were. For this blog post I will need to choose three too four horror movie villains and the analyse them. From this research I can see how commercially horror films were in comparison to how scary, likable or unlikable the villains were.      

For my audience research I will be doing an audience reaction video, where in which I will be showing 3-4 people (in my target audience) some trailers for horror films, I will then ask for their opinions on the trailers. This will help me to analyse what parts of the trailer my target audience finds most effective and I can also see how my audience react physically to certain horror themes. For this I will need a camera, screen recording and volunteers in my age range. For the last blog I will be creating a documentary styled video about fear, this video will feature lots of people in my age range answering the question “what scares you?” And “why does it scare you?” From this I will be able to determine how many people find certain things scary and how this can apply to my horror film. I will also be able to see what horror sub-genres apply to the most common fears. The equipment I will need for this will be a camera and volunteers.

Overall I think my research will help me to understand how the genre of horror can effectively be marketed and how it can be suited for a modern audience in the age range of 25 upward. 

PRELIM: Directors Commentary

In this blog post I will be exploring the final product (remade clip) in the form of a video in which we watch our clip and talk through it.  

 

 

I really enjoyed this task, it gave me the chance the submerge myself into the genre of horror. I was able to gain an understanding of the planning (pre-production) and post-production work that goes into making a short horror clip.

 

PRELIM: Editing

In this blog post I will be showing you how my partner and I edited our prelim horror recreation of a clip for 'The Conjuring 2'. We used 'Adobe Premiere Pro CC' (2015.3) to edit out footage.  

Editing Prelim from hibah24

From this task I have been able to learn new skills in colour correcting as well as sharpening my skills in video and audio editing. I really enjoyed this task as I was able to look at the horror clip in detail in order to apply the detail to our recreation.

This is the final remake clip:

This is the original clip:

(The clip starts at 0.00 and ends and 0.53)

 

Consent form:

 

 

PRELIM: Shooting Scheduled

In order to make sure the filming of the clip goes to plan we have created a shooting scheduled that we can refer to when making sure we are on time and that we have all the necessary props, equipment ect.    

PRELIM: Storyboard

In this blog post I will be discussing the storyboard which we made for our chosen clip, from 'The Conjuring 2'. We decided to plan out the key shots from the clip in order to get an idea of how we will be filming.    

This task was helpful as it allowed us to plan the different shots while also gaining an understanding of how the clip was shot. I think it has helped us prepare for filming as we are now able to picture the aesthetic we are trying to recreate.

PRELIM: Analysis of 'The Conjuring 2' Clip

In this blog post, Hannah and I will be analysing a clip for the 2016 film 'The Conjuring 2'. We discuss camera treatment, mise-en-scene, lighting, characters and script delivery.

Key Shots

 

Horror Movie Marketing

Don't Breathe

In this blog post I will be looking at how the 2016 Horror film 'Don't Breath' was marketed. Many horrors use different marketing to gain a wider audiences, some examples of these are 

• Trailers
• Press tours 
• Magazine advertisement
• Pranks, publicity stunts and more.

Throughout my research of Horror marketing I think the ways in which I would consider marketing my film would be through some traditional ways (trailers, billboards, word of mouth) but I would also embrace modern ways by using social media to promote. I like the idea that 'Don't Breath' used with the 360 degree video as it attracted a large audience.      

Original vs. Remake

Psycho

 

Psycho (1960)

Psycho (1998)

Psycho is an iconic horror film, directed by the well renowned Alfred Hitchcock. The film was based on the 1950 Robert Bloch's novel of the same name. Although many thought the film would not do well it grossed $50 million at the box offer. It was a critical success and has 96% on Rotten Tomato, 4/4 from Roger Ebert and 5/5 from The Telegraph. The remake of the film, Psycho (1998), was directed by

Gus Van Sant and was set out to be a shot for shot remake although it is in colour. The film had a $60 million budget but only made $37.1million at the  box office. It has a 4.6/10 on IMDb, 37% on Rotten Tomatoes and 1.5/4 from Roger Ebert.

 

 

This is the famous shower scene from both Psycho films put side by side.    

Psycho (1960)	Psycho (1998)
·         Black and white	·         Technicolour
·         Music sharp and sinister	·         Music redone and less sharp
·         Not inter cut with any other shots	·         Inter cut with other shots (clouds)
·         Mostly shot for shot	•     Mostly shot for shot

Remakes are made for many reasons for example to make more money, to apply to a more modern audience or to be converted into another language. I believe this remake of Psycho adds nothing to the original, it is rather bland and in my opinion cast wrongly. The purpose of the film was not to add anything new but a modern touch which backfired, it tried to add colure in order to add more gore but the reason for originals impact was the eerie black and white used. If anyone had seen the original, they would know the twist which is to come making the story predictable and unnecessary.

Over all I think remakes, when done well, can be entertaining as they offer aspects that many apply to a modern audience more. However, remakes that follow the same storyline and do not add anything to the original are pointless in my eyes.  

 

 

'Cabin In The Woods' (2011)

This blog post will be on the 2011 Horror film 'Cabin In The Woods'. I will be exploring the plot line, theorises and other topics.

 

 

From my analysis of this film I have been able gain some ideas for my own horror film. I love the way this film plays with the typical conversions and theories of horror, and for my horror film I want to be able to do this as I feel horror movies that stick to over used plot lines can be bland and unappealing to a modern audience.  

 

Audience Theories

In this blog I will be looking 'Audience Theories', and how they play apart in the genre of horror. 

 

 

From these theories I have learnt that film can be used in many ways to effect the audience. When creating my horror movie trailer I will be keeping theses audience theories in mind. I think that 'desensitisation' is the main theory I will be focusing on as the aim of horror is to evoke fear, this means that the content I produce must be something that differs from over used aspects in horror so it makes the audience have a fearful reaction.