In this blog post I will be conducting some market research (with some audience research) into the villains/antagonists of three horror films.
From this research I have discovered that in modern horror the villains are supernatural. My target audience also find the supernatural antagonists more scary but the human once more realistic. Overall I think I want to create a supernatural villain as my target audience find them more scary and effective. I also believe that the supernatural villains have more interesting story lines and abilites making my story more open to possibility's.
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